Goodwill Ambassadors

Goodwill Ambassadors, Inc. began in 1992 in Washington, DC as an event promotions company to promote public relations events. In 2009 we reemerged on Facebook with a blog and a website as a program of Globcal International called Goodwill Ambassadors of the World (publication title). In 2020 inspired by our members we became the Goodwill Ambassador Commission, or at least its website. A Goodwill Ambassador Commission is the document that an official goodwill ambassador is presented with, every country, state and sovereign entity has the capacity to commission goodwill ambassadors, thus each entity has a Goodwill Ambassador Commission.

Post-Nominal Title and Professional Occupation

Goodwill Ambassador is a post-nominal honorific title, a professional occupation and/or authoritative designation that is assigned to a person who advocates for a specific cause or global issue on the basis of their notability such as a public figure, advocate or an authoritative expert. Sometimes the role of a goodwill ambassador is presented as "Ambassador" or "Goodwill Ambassador" preceding the first and last name, the titled name of the individual is always presented with an organizational, regional or national affiliation. Goodwill ambassadors generally deliver goodwill by promoting ideals or positions from one entity to another, or to a population to establish a benevolent relationship. A goodwill ambassador may be an individual from one country who resides in or travels to another country, on a diplomatic mission (or international friendship mission) at a peer to peer level; that is: country to country, state to state, city to city, or as an intermediate emissary representative of the people of a specific organization or cultural group such as an indigenous tribe, marginalized people or enclave population.

What is a Goodwill Ambassador?

Goodwill ambassadors have been a part of governments, institutions and countries for as long as diplomacy has existed. They represent their constituents by traveling abroad exchanging or delivering gifts and presents while bringing awareness to their cause or purpose through public relations activities and organizing events. Goodwill ambassadors are responsible for delivering humanitarian relief, implementing social welfare programs and providing development assistance to demonstrate benevolence and compassion between parties. Most often nation-states, international and non-governmental organizations use well-known celebrities such as actors, actresses, musicians, scientists, authors, former politicians and other high society figures; but they also engage civilians, professionals and government officials to fulfill the role.

Goodwill missions of US states and international nations are usually carried out or overseen by the head of state, but do not necessarily involve official diplomatic credentials beyond a letter of presentation, letters patent or a letter of credence, it is very rare that a goodwill ambassador is ever issued a diplomatic passport. However, some countries, such as Haiti and Saint Lucia do issue credentials that include diplomatic immunity for goodwill ambassadors[4] and organizations sometimes issue a civil service officer credential or international identification travel document such as a laissez-passer.

Recognition as an authority is designated by an official document that entitles the subject to the use of the honorable title or can be developed over time through the social media or public relations in close association with the "Goodwill Ambassador" title with a personal name, such as (Angelina Jolie, Goodwill Ambassador) or (Angelina Jolie, UNHCR Goodwill Ambassador) or (Goodwill Ambassador Angelina Jolie). Any regional, state, nation or body politic has the authority to officially designate goodwill ambassadors.